Guide
Wheatpasting is a way to put paper posters on walls and boards using a water-based paste. Brands use it for music, film, launches and local awareness.
Wheatpasting is run by Air Fresh Marketing. The photos show our street crews on other programs. We have not published a wheatpaste case study yet.
Where you can post matters a lot. Some walls are leased for poster ads. Others are not. See our permits page.
Case studies
FlyeringBuffalo Wild Wings GO!
A 12-person street team flyering block by block for the launch, September 2024. 25,000+ flyers distributed.
Read the case study
Street teamCirque du Soleil
Bold signage and costume activations across ten deployment days in and around the fair in Dallas.
Read the case study
Street samplingSkinny Mixes
Fast-moving teams at Union Square, Times Square and SoHo, March 2025. 15,000+ samples distributed.
Read the case studyGet started
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